Twitter Analysis


Motion Graphics, Data Visualization


For this project, my group and I worked to analyze (functionally and visually) social media platforms to find places where we could intervene and make changes.

We specifically looked into how complex different actions are on Twitter. For example, posting a Tweet is a much simpler action than creating a Twitter "Moment." By tracing the paths of mouse cursors and counting the number of clicks each interaction takes, we were able to visualize our data in a poster and show our reasoning for intervening in a specific area of Twitter.

The part of Twitter we intervened and changed was interacting with the "Lists" function. It's a lesser-known feature on Twitter due to the complex navigation to get to it, yet we believed it has a lot of potential to be an important Twitter function. From here, we created a video in AfterEffects documenting our research and showing our intervention.

Social Media Research

We looked at multiple social media sites, including Facebook, Instagram, Yelp, and Twitter. My part specifically was to look at the typography and visual hierarchy used on the each platform. Ultimately, we decided to look more into Twitter due to our less biased view since we had less experience on it. Our group looked into Twitter interactions with fresh eyes and as a result, had more honest experiences from first-time users.

Tracing Interactions

Our method of gathering data involved tracking cursor movements and the number of clicks it takes to perform certain actions. These actions included posting a Tweet, following someone, creating a moment, and adding a person to a list, among many other site interactions. After tracing the actions and counting the clicks, we straightened out each path to visually present how long each task took. Our findings revealed that actions related to "Lists" and "Moments" took significantly longer than other categories. After looking into both of these categories, our group decided to explore interventions related to "Lists" due to what we believed to be an important, yet under-represented function on Twitter.


We created a storyboard on paper to help guide us through the process of making the video in AfterEffects. Within the storyboard, we divided the scenes between us, and later established a style guide so we could have a consistent visual style. The main contents of the storyboard involved how to present our poster visualization within an on-screen format, and how to reveal our intervention using motion graphics. While some scenes didn't make it into the final video, the storyboard was vital to understanding where we were in the project's many phases.

Final Thoughts

It was very challenging to apply what I know about visual hierarchy to something as complex as social media sites. While there are ways to grab your attention using color and type, it was tough figuring out what info was most important (if there was a "most important" aspect). I thought it was interesting that some social media platforms, such as Twitter and Facebook, emphasize the people behind the content, whereas others like Instagram focus more on the content (photos) itself. Overall, I'm pleased that I got to explore and expand upon my knowledge of what design decisions are made for social media sites, and how our group got to visualize our own data in both poster and video form. Our video could be more polished and smoother in terms of conveying our information, but I felt that it worked well with the poster that we presented our research findings with.